How can organisations support and celebrate Pride all year round?
Pride has enjoyed more visibility, with brands colouring their social [...]
Top lo-fi strategies to explore
Given more consumers are gravitating towards amateur content, adopting lo-fi [...]
The rise of amateurism and lo-fi content – an online landscape shift
To resonate with the current digital natives and immigrants, communicators [...]
Three top tips for a successful government relations campaign
Our previous article explored the fundamentals of government relations. The [...]
Government relations 101 – connecting your business with the public sector
A global survey by McKinsey revealed that executives believe government [...]
How can the PR and communication industry help rebuild trust?
Our previous article highlighted different factors contributing to the trust [...]
Credibility in question – exploring the causes behind the crisis
In the digital era, where virtually all information is at [...]
How to react to the rise of deinfluencing?
In the face of the deinfluencing trend, proactively adapting your [...]
Deinfluencing – is the end of influencer marketing nigh?
Influencers are well-known for their ability to connect brands with [...]
Greenwashing 101: what you need to know
A major study revealed that, despite their varying attitudes, up [...]