WE ARE MIDAS PR

IT’S ALL ABOUT PEOPLE
“We can help you stand out from the crowd and achieve success through bold, creative and strategic communications.”
At Midas PR, we’re more than just a multicultural team – we’re a vibrant, imaginative force that thrives on exploring new and better ways of doing things.

OUR VALUES

Client-Compass Approach
We listen attentively to our clients and ask the right questions to fully comprehend their objectives, ensuring we deliver solutions that align perfectly with their goals.

Winner Mindset
We are committed to excellence in everything we do, from strategic planning and execution to delivering measurable results that exceed expectations.

Next-Gen Thinking
Our multicultural team fosters a culture of creativity and innovation, constantly seeking new and effective ways to communicate messages and achieve success for our clients.

Integrity At All Times
We operate with honesty and transparency in all our interactions, building trust with our clients, partners, and stakeholders.

Relentless Drive
We approach every project with thorough research, hard work, and meticulous attention to detail. We persevere until we achieve our clients’ objectives and deliver impactful outcomes.


Our ambition to be the best in the business drives us to go above and beyond, delivering results that exceed expectations. We bridge borders and cultures with impact by harnessing our diverse and multilingual talent to communicate messages with exceptional clarity and resonance. We don’t just dream up bold ideas; we breathe life into them, ensuring they shine through with flawless execution
Experience That Makes The Difference
With 18 years in PR, Midas has worked across diverse industries – health, legal, electronics, hospitality, sports, and technology, to name a few. Our extensive experience allows us to understand and adapt to your unique needs quickly, ensuring you get the results you deserve.
Ready to see the full scope of our work? Visit our Clients page.
OUR TEAM
Our team comes from all walks of life, but we’re all united by a shared passion and background in PR.

PAVEL
Pavel
The Persuader
Pavel is a lecturer in Communication Management at the Faculty of Communication Arts, Chulalongkorn University, and Mahidol University Bangkok. He is a member of EUPRERA, a Secretary-General of GLOBCOM Institute (Germany), The EUrASEANS Journal (Thailand) and the Journal of Communication Arts (Thailand). He has been invited as a guest speaker by various institutions in many countries and as a keynote speaker for trade conferences and professional events. He has published three monographs, three university textbooks, and multiple articles on marketing and communications. He also has 20 years of experience as an industry practitioner, entrepreneur, and PR consultant. He is a founder and co-founder of several communications and research agencies that worked with such international clients as Walt Disney, Sony, MSD (Merck), Tuborg, Chanel, Tetra Pak, Audi, and Subaru.

URD
Urd

Chief of Creative Design & Social Media
Daranee (Urd) has over two decades of experience in creative advertising and social media management. Her career spans renowned clients in the tourism, hospitality, and FMCG sectors. At Midas PR, Daranee played a pivotal role in managing social media accounts, guiding creative artistic direction, designing engaging graphics, and creating digital marketing campaigns across platforms, events, and print media. Her crucial contribution efficiently conveyed client messages through powerful storytelling and impactful visual narratives.

MOOK
Mook

Account Director
Mook is a Head of PR & Communications at Midas. She is a Marketing Communications Specialist with a 15-year background in MICE, Hospitality and Tourism, Real Estate, Social Enterprise, and Food Retail. With experience in both the private and government sectors in Thailand and abroad, Mook excels in planning and executing strategic marketing and communications as well as government relations. Mook is adept at working in multicultural environments and her skills include campaign development, strategic messaging, project and budget management, and event management. She is fluent in English, Spanish, and Thai.

ANDY
Andy
Director of Business Development and Strategy
Detail-oriented, creative and enthusiastic, Andy possesses first-rate communication skills and the essential ability to function well both autonomously and in fast-paced team environments. With extensive background in a vast of educational and business fields with over 10 years of combined experience, his global curiosity, and his opportunity to live in different countries and multicultural environments helped him possess a good sense of strategic thinking, flexibility, cultural adaptability which is key in diverse workforce environments and a powerful sense of self-awareness; traits that make him an excellent tactician.

CHELSEA
Chelsea
Senior Communications Officer
Chelsea has over eight years of experience in strategic PR and Communication and is a Chartered Institute of Public Relations-accredited professional. Adept in media relations, communications strategy and issues and crisis, Chelsea is also a world-class native English language copywriter, making her a well-rounded and experienced consultant whom clients value and trust. Her previous clients include the likes of Adobe, Samsung, Mintel, Whirlpool, TetraPak, JP Morgan Chase and many more.

TIEN
Tien
Key Account Manager
As a Key Account Manager, Tien’s day-to-day responsibilities involve managing both consumer and business-to-business accounts, primarily focusing on creating strategic proposals for prospects and managing client expectations. Tien prides himself on being a perfectionist and is known among the team as a rational problem-solver. He plays a critical role in the client onboarding process and overall project management for various clients.

MEW
Mew

Senior PR Manager
Natthaphan (Mew), fluent in both Thai and English, is a Senior PR Manager at Midas that has strong relationships with the Thai media. Her diverse clientele spans various industries, including business, marketing, IT, property, health, lifestyle, and travel. Renowned for her organisational skills and adaptability, Mew has played a key role in numerous PR events, ensuring successful grand openings, product launches, press conferences with extensive media coverage. She holds a Bachelor’s degree in Communications from The Pennsylvania State University and a Master’s degree in Public Relations from the prestigious Georgetown University. Mew began her PR career in the U.S. at a reputable agency before returning to Thailand to further advance her career. Her impressive past and present clients include Airbnb, Yahoo!, Watsons, Qatar Airways, Marriott International, Beko, Topgolf Thailand, Tetra Pak, JLL, Omron, Roche, Jotun, Glade, PETRONAS, AstraZeneca, and more.

GUAR
Guar

PR Manager
Thanapatara (Guar) embarked on a journey to persue her passion in communications almost a decade ago. She specialises in corporate communication, boasting extensive expertise in strategic planning, activations, media relations, strategic and creative writing, crisis management, and rebranding. Her experience spans both agency and corporate settings, catering to global and Thailand’s leading brands across diverse sectors, including automotive, aviation, fitness, technology, fashion, beauty, retail, and consumer goods. Notably, she has demonstrated a keen interest in internal communication, having managed communication schemes for the country’s largest retail brand employees in the past.

LOOKSORN
Looksorn

Events Coordinator
Sornkamon (Looksorn) has over six years of experience as a Creative Planner and Project Manager in the events and marcom field. In this role, she has delivered many large scale events, exhibitions, shopping fairs, music festivals, talks, etc. Before joining Midas-PR, Sornkamon worked as Event and Community Marketing Manager for Lub d Brand Office, managing all online and offline communications and events for all Lub d Hotel properties. From her experience in agency and corporate brand environments, Sornkamon has developed a creative approach and solid practical knowledge of event management, helping her understand exactly what brands need to make an event successful. She holds a Bachelor’s degree in Public Relations (Event Communications) from Bangkok University and a Master’s degree in Strategic Communications from Bangkok University.

RIN
Rin

Social Media and KOL Manager
Rinrada (Rin) is our dedicated social media manager with extensive expertise in media planning, account management, and digital campaign optimization. She has a background in content marketing and video editing. Rin has successfully executed digital campaigns for renowned brands in the F&B and hospitality sectors. Notable clients include Siam Yacht Club, VLCC, Meliá, Fraser Suites, and Yu Kiroro. Her strategic approach and deep industry knowledge consistently deliver impactful results.

DANG
Dang

Media Relations Strategist
Suthathip (Dang) is a Media Relations Strategist that has over 14 years of experience in media relations in Thailand. She is dedicated to clear communication, being responsive, and providing trustworthy information to the top-tier local media. Her main role involves building relationships with journalists and editors by pitching press releases, inviting the top-tier media to the press events, facilitating the media during press events, and ensuring that the media get the right information for positive coverage. Some notable clients that Dang has worked with on the media relations side include Watsons, Marriott International, Qatar Airways, Emirates, Lenovo, Volvo, Royal Enfield, Visa, NIVEA, Krungsri Bank, Agoda, Hong Kong Disneyland, Topgolf Thailand, Salesforce, Roojai Insurance, Prudential, Justco, Lazada, Xiaomi Thailand, Bhiraj Buri, Bridgestone, JLL, PETRONAS and more.

MAN
Man

Strategic Communications Associate
Man transitioned into a full-time role at Midas PR in June 2023, following his year-long internship. Starting off with responsibilities centred around content creation and comprehensive background research. Man’s roles have since evolved to encompass proposal generation and account management. This growth was supported by invaluable insights and lessons from seasoned superiors and accomplished alumni at Midas during the course of his internship.

BAM
Bam

Senior PR Executive
Lalipat (Bam) holds a Bachelor of Arts Degree from Mahidol University and joined Midas PR as a Junior PR Executive before progressing to Senior PR Executive. Before joining Midas, Lalipat worked as an online journalist, which helped develop her writing skills and understanding of what makes a good media story. She is responsible for helping deliver projects across client accounts, including taking briefs and guiding the team on outputs, media monitoring, and reporting. As well as acting as client contact, her role includes ensuring her clients achieve great coverage and media exposure that contributes to their communications and business objectives. Bam’s strengths are being flexible in any situation and keeping a cool head in high-pressure situations.

DREAM
Dream

Junior PR Executive
Phasinee Rujakom, also known as Dream, works as a Junior Strategist at Midas PR. With fluency in three languages and a Bachelor’s degree in English from Kasetsart University, Dream is recognized for her diligence and proactiveness. Specializing in research and proposal development, she supports the execution of PR strategies. Her effective communication and creative thinking enhance the success of PR campaigns, benefiting client projects. Dream’s ability to understand diverse cultures and convey clear messages consistently contributes to Midas PR’s successful outcomes. As a committed team member, Dream contributes to Midas PR’s reputation for excellence in public relations by meeting client needs with professionalism and creativity. Her dedication to learning and innovation adds significant value to the Midas PR team.

NOON
Noon

PR Account Executive
Noon is a PR Account Executive at Midas, where she excels in information gathering, compiling diverse statistics for clients. With a sales and marketing background in web design and digital marketing, she engages effectively with individuals and gains insights from the retail sector. Noon’s clientele includes JLL, Haier, Glade, and Omron, for whom she offers on-the-ground support and tracks, analyses, and reports results. Noon holds a bachelor’s degree in public relations from Khon Kaen University. Her academic journey exposed her to event organisation, consumer behaviour analysis, and crafting storyboards for short film contests, among other subjects.

NUTELLA
Nutella

PR Executive
Sirinuch Gohra has a dynamic career encompassing sales, marketing, creative production, and administration experience. Her international exposure, including professional stints in Singapore, has honed her exceptional communication and networking abilities across diverse industries. Sirinuch’s comprehensive sales, marketing, and creative expertise makes her a versatile asset to any team.
Her passion for connecting with people and her multifaceted skill set drive her success in delivering innovative solutions and cultivating valuable relationships.

BEE
Bee
Accountant Manager
With over 8 years of experience in financial management and accounting, Mhuanfunn (Bee) oversees Midas PR’s financial operations, ensuring accuracy in accounting processes and compliance with regulations. Bee specializes in budgeting, financial analysis, and streamlining processes, which is key in supporting the team’s success.
MIDAS TEAM IN ACTION
Multinational Squad
Local Knowledge
International Experience
Results-Oriented
Award Winners
As Chairman of the Bangkok International Rugby 10’s it has been a privilege to work with Midas PR these past 3 years. They have supported us and added great value to our International Rugby event which is supporting our charity for underprivileged orphan children in Bangkok. We look forward to a continued partnership
Eddie Evans, Bangkok International Rugby 10’sThe best forum I have ever attended. It was a big job and Midas PR pulled it off with great proficiency and professionalism. It went beyond what any of the FRB had expected.
Dr. Julapa Jagtiani, Special Adviser to the Federal Reserve Bank of Philadelphia, USA“Midas works to the highest standards and always delivers significantly more value than you pay for. She took on the PR for our conference, delivered a great event, fantastic coverage and PR that was worth 100 times more than the cost of hiring her and her company. Highly recommended!” Top qualities: Great Results , Personable , Good Value.
Daniel Schwartz, Managing Director DPS Worldwide Co,. Ltd“We have worked with Karin Lohitnavy and the team at Midas PR since 2014, mainly in interns/talent engagement and event organization. Our interns have always been nurtured and well-taken care of by the team at Midas PR. We have also had great ‘out of the box’ brainstorming sessions with the team leading in the creation of innovative event concepts. The team at Midas is responsive, professional, innovative and multicultural enabling great collaborations”
Jerome Le Carrou, CEO at Next Step Connections and co-founder SocialC.“It is a rare occurrence to be able to collaborate with a team showing the ability to penetrate an artist’s universe and materialize in extension of his own voice. The Midas experts’ flow of dynamic ideas felt like a refreshing oasis among Bangkok’s PR landscape”
Jonas Dept, The PianologistI have found the company to be proactive, resourceful, professional and consistent – all qualities that have made Midas one of my most important PR contacts in Bangkok, and a valuable contributor of news, happenings and developments of a client base that covers various industry sectors. Midas has demonstrated a sound understanding of our publication’s uniqueness and readership profile, and the quality of material submitted is always of the highest standard (copy, images, etc). Most impressive, however, is the prompt manner in which requests are handled; nothing seems to be impossible – even in tight deadlines.
Francois Oosthuizen, Editor in Chief, PrestigeAGBA’s “Global Board of Trustees” would like to recognize the special contribution made by the management team at the MIDAS Communications Ltd. (Thailand) under the dynamic leadership of its Founder, President and CEO (Ms. Karin Lohitnavy) for making this 10th global conference a grand success.
AGBA outsourced the operational side of the conference management for the first time in its history ti a nationally acclaimed and well reputed professional event management company MIDAS PR to organize its 10th global conference on a professional basis.MIDAS has done a fabulous job from identifying sponsors to selecting suitable hotels, from organizing printing of promotional materials to producing these proceedings, and from hosting delegates to organizing interesting sightseeing tours.
Hence, while attending your conference, wherever you run into any member of MIDAS Management Team, kindly sat “Thank You”.
Academy for Global Business Advancement, ThailandWe have successfully worked with MIDAS PR on several advertisement projects. MIDAS quickly grasped our focus area and provided relevant and accurate advertisement materials making it easy to work together. From the warm and personal service to the professional deliverables, we gladly recommend any publication company to work with MIDAS.
Wanderlust Magazine, Thailand






OUR MISSION
We provide every one of our clients with bold, tailor-made communication strategies and deliver results that always exceed expectations. We believe in transparency, attention to detail, and truly understanding your needs and aspirations.
Our key belief: Listening to our clients carefully and asking the right questions lets us fully understand their goals, the first critical step to achieving them. Our results speak for themselves.
What makes us different: Our team is multi-cultural, dynamic, creative and innovative. Currently 11 nationalities are represented and 13 languages are spoken in our offices. Want to reach out internationally? As a true polyglot, Midas can communicate your message effectively around the world.
How we operate: To deliver results we do careful research, work hard, examine every detail and don’t stop until the job is done. We not only create great ideas and concepts – we implement them successfully.



