DIGITAL MARKETING

Digital Marketing: We make digital products and& experiences that have long lasting impact.

The Midas PR team is at the forefront of social media management, driving the best in social media digital strategy, time after time innovating when it comes to social media and digital marketing services. The team’s award-winning approach is founded on data and results: detecting gaps in the social networking market giving your brand a unique voice that connects with your business’s customers in a meaningful way.

Digital Marketing is basically advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Simply put, Digital marketing is any form of marketing products or services that involves electronic devices.

What is Social Media Marketing?

Social media marketing is the process of drawing attention, and increasing website traffic by using social media platforms. At the center, social media marketing involves producing content that resonates with the target audience across social media channels, encouraging engagement and growing your brand’s audience. Social media marketing provides a way for businesses to reach and connect with their current and potential customers. Social media is the most effective form of digital marketing, generating impressive returns on investment if managed correctly.

So how does the leading public relations agency implement this marketing campaign?

Building A Social Media Digital Strategy That Works

We listen, you consider and we create! At Midas, we believe in reaching consumers everywhere they engage whether online or offline. Our expert team knows that a strong social media plan is critical to building brand relationships. Our social media strategies will complement your traditional methods of marketing and allow you to maintain a competitive advantage in the industry!

Identifying Your Business’ Target Audience

Your social media marketing strategy can only be successful if it is targeting the right people at the right time and with the right content. As a business, you need to identify and understand your target audience. Targeting Generation Z will not work if your business’s products or services are serving Millennials or Generation X. The Midas PR team specializes in creating buyer personas by profiling your brand’s target social media audience requirements.

Competitor Analysis

Competitor analysis is necessary if you want your social media strategy to work. By doing a deep competitor analysis, your business will be able to gain a competitive digital marketing edge. Remember that other businesses in the market are targeting the same audience as you and ignoring them is not an option. Midas PR, based in Bangkok takes pride in finding out what works, which social media platforms your potential clients are active on, regularly studying active users’ references and hashtags. Research brings insights that are needed to know what works and what does not. The Midas PR team then uses this knowledge to plan your social media strategy and to get the desired results you are looking for.

Social Platforms Midas PR Supports

Facebook
Instagram
Youtube
LinkedIn
Twitter

The Midas Approach to Social Media Marketing

Whichever channel you choose, Midas can help you create and manage the account where you and your followers get the most out of it. We continuously monitor the account performance and test various strategies to find out what works best for your industry and target audience. This helps us build customized approaches for each client that will maximize the success of your social media marketing campaign.

To start off, we create a social media marketing strategy, with a detailed breakdown of the type and number of posts and videos we suggest for you. We will also include some samples so you can see if our ideas match your company’s style. Once you have given your feedback, we edit this proposal to perfectly fit your needs and requirements and once you give us the go-ahead, we start working on your campaign by building a comprehensive plan across your social media platforms so your message is cohesive and you engage the widest audience possible.

To take the weight of planning ahead off your shoulders, we create social media marketing plans one or two weeks in advance, depending on what you prefer. That way you have the opportunity to check all the proposed posts for the next few weeks and can give us feedback and request changes.

Once we get to work, we lead conversations and manage the ever-flowing stream of content. We help you measure success through analytics, tracking competition, and defining your brand through carefully crafted content. We stay ahead of the game to harness the power of social media marketing and use it to your advantage.

From Facebook, Twitter through to LinkedIn we create interactive and eye-catching profiles and informative pages, handle maintenance and upgrades and give your company’s online platform the boost it deserves.

Midas will connect your brand to the online world.

DIGITAL MARKETING