Why should brands stop prioritising the ‘woke’ agenda?
Conversations about the end of ‘wokery’ and its failure to [...]
The emergence of ‘woke’ brand communication
From Black Lives Matter to the #MeToo movement, efforts to [...]
How to get started on content atomisation?
Following our previous article on the importance of content atomisation, [...]
Content atomisation – Do more with less
Content atomisation, also known as creative slicing and dicing, refers [...]
How to make your communication better appeal to Gen Z?
Following on from our post on the power of Gen [...]
Gen Z and the changes in communication that come with them
Growing up with technology at their disposal, people born in [...]
What could the rise of long-form content mean for PR?
With the rise of long-form content and its ability to [...]
The emergence of long-form content
The rise of online content and the modern culture of [...]
What unethical PR practices should you avoid?
In our previous edition of the Muse, we outlined what [...]
Ethics in the public relations industry
Ethics is often described as the moral standards that help [...]