Having a good company reputation is one of the key factors that will determine whether or not customers will buy your product or service.. Companies like BP and United Airlines are still recovering from PR disasters. This is why businesses should always work to improve it’s reputation both online and offline. Here are a few key tips you can use to improve your corporate reputation:
Encourage positive feedback:
Customers trust reviews. If your current customers appear to trust your brand, their peers are likely to follow suit with the same emotions. Encourage your existing customers to leave positive feedback and publicize these reviews through your company’s website and social media channels. It will show your partners and potential customers that your business can be trusted to deliver outstanding service.
Regularly monitor your reputation:
Regular monitoring will allow you to gain a deeper understanding of your business and target audience. It will also show you what people are saying about your brand which will further support you in identifying what’s working and what’s not. You can do so by setting up Google alerts for your company’s name. This will alert you whenever your company’s name is mentioned online.
Your staff is as important as your customers:
Having a great reputation among customers isn’t enough, as a company you also need to be reputable among your employees too. Remember, engaged employees are more likely to take pride in the organization they work for and act as brand ambassadors. What they share about your company will provide consumers with insight into how you operate.
Become a thought leader:
If you are known as a thought-leader in your industry then your consumers, partners and clients are more likely to trust your products and services. One way to use this to your advantage is by launching content marketing pieces. By regularly producing blogs, podcasts, reports, talking on industry issues in the press, etc., you can improve corporate reputation.
According to Warren Buffett it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. At Midas PR, we can help you strengthen your reputation. Visit our website www.midas-pr.com today for more information or get in touch with us by email.