From Clicks to Credibility: The New Key to Digital Discoverability
As AI-powered answer engines such as ChatGPT increasingly serve as [...]
Beyond SEO: How GEO and PR Are Shaping AI Discovery
For over two decades, Search Engine Optimisation (SEO) has been [...]
How to Navigate PR in Highly Regulated Sectors
PR in highly regulated industries can feel like walking a [...]
Communicating Within Constraints: PR Strategy in Thailand’s Regulated Industries
In some sectors, saying the wrong thing isn’t just a [...]
When “Good Genes” Go Bad: What the Sydney Sweeney x American Eagle Backlash Reveals About Branding in 2025
The fallout from American Eagle’s “great jeans/genes” campaign with Sydney [...]
What Brands Can Learn from the Sydney Sweeney x American Eagle Backlash
With tourism numbers falling and market conditions shifting, travel, tourism, [...]
Five PR & Marketing Tactics Thai Travel Brands Can Use to Stay Competitive Right Now
With tourism numbers falling and market conditions shifting, travel, tourism, [...]
Where Are the Tourists? Unpacking Thailand’s 2025 Travel Slump
Thailand’s travel and tourism sector has long been a cornerstone [...]
Embracing Equality: How Brands Can Support Thailand’s New Chapter on Same-Sex Marriage
With Thailand’s legalisation of same-sex marriage in January 2025, the [...]
After the Celebration: What Thailand’s Same-Sex Marriage Law Means for Brands Beyond Pride
On January 23, 2025, Thailand made history by becoming the [...]