PUBLIC RELATIONS

PUBLIC RELATIONS SERVICES

We have a 360-degree vision of public relations and our results always surpass expectations

STORYTELLING

We apply a storytelling approach to public relations to help our clients maximise media coverage and raise awareness. By carefully crafting authentic and impactful brand stories, we ensure your message resonates. Our dedicated team works tirelessly to find unique angles that align with your target market, ensuring your brand stands out.

COVERAGE

Our Public Relations team develops strategic yet creative PR campaigns that are guaranteed to deliver tangible and impactful results. Once we have our story, we want it to fall into the right hands with the right voice. We collaborate with both social and mainstream media outlets that align with your values and are trusted by your audience.

MEDIA DATABASE

Apart from strong local connections with local and regional media, Midas PR also has a network of agencies worldwide. That means we manage international public relations campaigns and coordinate global media coverage all from one central hub. The team works hard and proactively handles press activities and seeks opportunities to get your message out.

MEDIA MEASUREMENT

At Midas PR, we work with a variety of industry-leading tools to analyze and evaluate results to ensure we exceed our campaign goals.

STORYTELLING

COVERAGE

MEDIA DATABASE

MEDIA MEASUREMENT

At Midas PR, we work with a variety of industry-leading tools to analyze and evaluate results to ensure we exceed our campaign goals.

A strategically planned PR campaign will highlight your company’s activities including events that help your clients remember who you are and what you do. It is essential to consistently remind the public, without the usual sales pitch that you are ‘out and about’ working on various projects or involved in other ways that benefit the larger community. Additionally, a public relations campaign can build credibility because instead of ‘selling’ to the public you are engaging them in conversation or inviting them to participate in what you are doing. This public exposure, whether it’s a Facebook post, a newspaper article or radio interview will draw attention to the ways in which you support the general public. This may very well be what distinguishes you from your competitors.

So how does the leading public relations agency implement this campaign?

We start by getting to know you

We are passionate about the public relations services we provide. That’s why we take the time to get to know every detail about you and your company. This deep understanding lets us advise you on best practices and deliver a comprehensive, personalised strategy. Our goal is to help you reach your objectives and surpass them.

We create a target oriented campaign

We thoroughly research your industry, gauge public opinion and craft impactful messages to share your story with flair. Our focused PR campaigns elevate your reputation and propel your brand to the next level. By creating a strategic plan aligned with your marketing and communication objectives, we can tackle any challenges we face – be it building awareness, engaging consumers, or launching new initiatives. We refine your messages, target key journalists and media outlets, and tailor communications for clarity and impact. Our expertise ensures your story resonates with diverse audiences, driving real results.

Our consultants will expose your story to relevant media

Knowing who to reach is essential to connecting with the right audience. At Midas, we identify the media outlets and contacts best suited to your needs and leverage our insider knowledge to secure features in relevant publications. We ensure your company or service gains attention in the right places by delivering the media coverage you need through TV, radio, local or national newspapers, or trade media. With thousands of media placements annually and strong relationships with business, national, and trade journalists, Midas PR maximises the value of your content investment.

Communicate and supply media with information

With the media constantly overwhelmed with information, standing out is crucial. We help you communicate effectively and prepare media kits with all the essential details, making it easy for journalists to cover your story. By creating engaging and concise materials, we simplify their job and spark their interest, enhancing your chances of getting coverage. Midas can arrange one-on-one interviews, secure invitations to media offices, and ensure your product or service gets the exposure it needs across top media outlets – online, in print, or on TV.

So how does the leading public relations agency implement this campaign?

Public Relations Services

Midas PR’s team of public and media relations experts will work with you to create the best possible media image for your company

Identifying target journalists
Advising on how you present your story to the media
Creating your narrative and selling your stories to the media
Tailoring materials and story angles for your audiences to maximise your press coverage
Devising PR campaigns to deliver your desired objectives
Full media monitoring
Running outsourced press offices on your behalf
Production of corporate materials e.g. annual reports and websites